The Michael Bland Method

Outstandingly successful, tried and tested, evolved and honed over three decades, the Michael Bland Method can help you:

Achieve more professional success…
…with less effort…
…and more fun and fulfilment.

Since first taking over as the founding PR head of the Institute of Directors in 1975, and subsequently working as corporate communications head of Ford Motor Limited, followed by 23 years as a highly successful consultant, author, lecturer and trainer, Michael has worked in – and at the top of – almost every field in public relations and communications.

His unique method is the result of this experience combined with a child-like sense of curiosity, a rebellious streak, and the constant desire to find simpler, better and more workable ways to do things.

Features of the Michael Bland Method include:

• Challenge Assumptions
• Received wisdom is an endangered species
• in Michael’s world!

Some examples:

• Why PR can’t be measured
• Why most crisis plans fail
• Why Continuous Professional Development
• will never work
• Why the nostrum that “only 7% of the
• impact of a message comes from its content”
• is a load of pants.

Having turned the subject upside down and shaken it, the next steps are to:

Make it simple

Core to the communication process is a formula based on evolutionary psychology theory which shows you how to visualise and overcome the invisible “wall” between you and your audience. This “magic formula” is supported by a series of practical checklists to give structure, simplicity and a logical flow to communicating with more impact and effectiveness.

Make it fun!

Energy for Life! Is a practical, easy-to-use, method of harnessing personal energy, increasing motivation, reducing stress and getting more enjoyment out of life, work and relationships.

You can tap in to the Michael Bland Method via this Resource Centre.

Want to know more?

For further information on any of the above, email info@michaelbland.com